Triple Crown Sports wanted a new bright and clean brand that featured their student athletes’ achievements while retaining their existing, recognized logo and still being simple enough for their in-house team to quickly and easily execute through a variety of applications. The brand colors were inspired from the fields and playing surfaces while still being bright and fun enough to appeal to their young audience. Brand elements included event guide covers, ad templates, business cards, website re-skin, eblast templates, digital newsletter templates, as well as a full messaging and brand guide.