California Dental Arts has developed a new dental implant product that combines the quality you want in a dental implant with the affordability and simplicity that both the dentist and patient are looking for. To help educate dentists in California, we created a mailer to be sent out multiple times over a period of three months. Each mailer gave the dentist information about the different customization options of the implant, as well as an opportunity to save additional money on their first orders. “Find the sweet spot in dental implants” provided a fun visual as well as dental humor to help draw the attention of busy dentists. Previously, CDA had only marketed with their recognized CDA blue. After naming their product and developing a product logo, “Implant Complete” was born and introduced a new, complimentary color to the CDA family palette which would create added interest in the roll fold mailer.