Lifesize: 2014

Trade Show Booth

In 2014 we refreshed the Lifesize brand. This gave us the opportunity to redesign their trade show booth into a warm, inviting space that promoted an air of approachability and the friendly personality of the new Lifesize brand and custom photography. Results: The client debuted the booth at an industry-wide trade show and headlined more than 20 sales presentations to over 400 highly captivated leads. With Patrick Hunt (Creative Director: Copy), Gregg Lulofs (Associate Creative Director: Design), Dion Dolva (Photographer), and Ben Aaker (Project Manager).

Comments included:
“Lifesize’s booth was, in a word, ‘gorgeous!’ Not only was it right in the middle of the trade show floor, the branding and logo really popped. We received so many compliments on the ‘new Lifesize,’ and we couldn’t be happier with how it turned out.” – Julie Steele, Lifesize, Marketing Communications Coordinator

“We’ve gotten a lot of press pick-up, more than we’ve had for any of the other products.” – Megan Lueders, Lifesize, Vice President of Worldwide Marketing

Awards:
– Business Marketing Association B2 Excellence Award: Face-to-Face Marketing – Trade Show Exhibit, Under 2,500 Sq. Ft., May 2015
– Colorado American Marketing Association Bronze Peak Award: Trade Show/Conferences/Special Events, May 2015