Direct mailer put together to be sent to the 100 top category influencers immediately following Everitt & Schilling’s reclaimed wood tiles’ appearance on the DIY Network. Focusing on the simple beauty and natural colors of the reclaimed wood, with a touch of color coming through the brand pattern. A product catalog was wrapped up inside the mailer within product samples tied up with natural twine and a hang tag set off from the samples by the white border. A web banner was placed on the homepage to encourage people who saw the tiles on the DIY Network to find a distributor near them, while a landing page was set up to connect recipients of the direct mailer straight to the information they were looking for.